Voter Engagement Activations
Launched in 2016 by the nonpartisan, nonprofit Democracy Works, The TurboVote Challenge asks partners to commit to helping increase civic-social outreach, encourage employees and customers to register to vote, ensure their registration information is updated, and to participate in local and national elections. Since then, our corporate partners have launched large-scale voter engagement campaigns across the country, reaching millions of employees and customers.
Starbucks included a link for the public to register to vote on millions of coffee sleeves as well as on their wifi splash page. They used their internal website to push voter registration among Starbucks partners (employees) and promoted TurboVote at key moments such as the 4th of July.
As part of MTV’s first-ever midterm elections campaign, MTV is creating a tool that allows users to not only register to vote, but to check their friends’ voter registration statuses and prompt friends to register to vote if they haven’t already. [Pending]